YETI Skala Launch
Global Campaign
Full campaign coming soon.
YETI has a strong foothold in the outdoor space with gear made to thrive in the wild. Technical bags, however, were a new category for YETI newly made possible by the acquisition of legacy brand Mystery Ranch.
The ask was to show discerning enthusiasts that YETI belongs in this new space. A space where everything you need as to fit on your back. Where french press coffee, ice, and cots are left behind. With Skala, a bag built for people who believe the journey is the destination.
YETI has a strong foothold in the outdoor space with gear made to thrive in the wild. Technical bags, however, were a new category for YETI newly made possible by the acquisition of legacy brand Mystery Ranch.
The ask was to show discerning enthusiasts that YETI belongs in this new space. A space where everything you need as to fit on your back. Where french press coffee, ice, and cots are left behind. With Skala, a bag built for people who believe the journey is the destination.
SERVICES
Creative Direction
Art Direction
Photo Shoots
360° Marketing Campaign
DESIGN TEAM
YETI Creative Studio
Executive Creative Director—Shane Hagerty
Creative Team—Savannah Clements, Roshan Gupta, Christian Ortiz, Eric Remme, Cara Smith
Lifestyle Photography—Colin Arisman, Jay Beyer, Julian Bückers, Mark Genito, Nick Kelley, Lucianna McIntosh, Ben Matthews, Lucianna McIntosh
Creative Direction
Art Direction
Photo Shoots
360° Marketing Campaign
DESIGN TEAM
YETI Creative Studio
Executive Creative Director—Shane Hagerty
Creative Team—Savannah Clements, Roshan Gupta, Christian Ortiz, Eric Remme, Cara Smith
Lifestyle Photography—Colin Arisman, Jay Beyer, Julian Bückers, Mark Genito, Nick Kelley, Lucianna McIntosh, Ben Matthews, Lucianna McIntosh