YETI Color Campaigns
Global Retail Campaigns




Leading the Color team at YETI, where new colors are Inspired By True Events™.

Each launch is supported by an integrated marketing campaign which comes to life through storytelling, video, photography, 3D renderings, editorial, apparel, stickers, and more.
SERVICES
Creative Direction
Art Direction
Photo Shoots
360° Marketing Campaign

DESIGN TEAM
YETI Creative Studio
Executive Creative Director—Ginny Golden
Lifestyle Photography—Nick KelleyLucianna McIntosh & Jeremy Koreski
Studio Photography—Ceremony
Renderings—Proper Studio
© ALICE MAY DU 2023