South Congress Hotel
Boutique Hotel—
Austin, Texas







South Congress Hotel is an 83 room boutique hotel located on South Congress Ave with a rooftop pool overlooking Downtown Austin, three unique dining experiences, retail, and event spaces.
CLIENT
New Waterloo

SERVICES
Brand Strategy
Market Research
Identity Design
Typography
Operations Kit
Wayfinding

DESIGN TEAM
Creative Director—Jett Butler
Art Director—Dale Wallain
Designers—Tom Ahn, Alice Du, Stephanie Leung, Meryl Vedros, Claire Zimowski

Architect—Michael Hsu Office of Architecture
Interiors—Studio MAI

Photography—Nick Simonite
© ALICE MAY DU 2020